In the Sept 1 issue of the WSJ, page A18, check out the ad for the book. It’s a very interesting ad design for several innovative reasons. No idea about the content of the book…not saying it’s good or bad.
– the full page ad has a cute section on “who should buy this book, who should not buy this book” section that’s amusing;
– the web site has a free download feature to amplify the message and qualify buyers.