Advertising and Video Distribution

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    • #2923 Score: 0
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        In the Sept 1 issue of the WSJ, page A18, check out the ad for the book. It’s a very interesting ad design for several innovative reasons. No idea about the content of the book…not saying it’s good or bad.

        This is not the ad, but this is the book: Poorer Richard's America | What Would Ben Franklin Say?

        I like the ad campaign:

        – the full page ad has a cute section on “who should buy this book, who should not buy this book” section that’s amusing;
        – the web site has a free download feature to amplify the message and qualify buyers.

        Food for thought for the future movie….

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